In the last several years, beauty trends-as most trends- shifted dramatically. In the mid 2000’s heavy foundations, bold brows, and intense contour was all the rage. But with the skincare industry picking up traction, masks on the rise in 2020, and more individuals seeking to do beauty treatments at home, in came the “clean girl” aesthetic. Although popular and generally well received by many as a much needed break from the “heavy beat” makeup previously popular, the trend has also received some criticism by those without the aesthetics key traits, namely: clear smooth skin.
Although the “clean girl” beauty aesthetic contains the word “clean”, I suspect it was not coined by that term to insult anyone’s appearance and therefore refer to others as “dirty” or otherwise disheveled. But rather, the “clean girl” aesthetic is terminology meant to encompass minimalism, elegance, and capitalizes on enhancing natural beauty only, rather than drastically altering one’s appearance.
Now, with all that said, here’s what seems to be the elements of the “perfect” clean girl beauty aesthetic look in my unprofessional opinion:
A slicked back ponytail, bun, or braided updo or simple blow outs
Cute, simple, functional, seems to be the idea. Gone are the days of piled up messy buns. Feminine, yet potentially professional and sophisticated in their simplicity.
Hydrated, dewy skin aka skincare as the new foundation
Well, let’s be real here, foundation in some manner is likely not going away. But the “clean girl” beauty aesthetic heavily emphasizes skincare as the foundation of a good beauty routine. Under eye masks & ice rollers anyone? I think popularizing an emphasis on skincare, rather than makeup, is a step in a positive direction. I disagree that those with acne, scarring, or pigmentation issues cannot participate in this trend. Focusing on sun protection and caring for your skin barrier will take you a long way. A friendly reminder that many photos posted to social media are highly edited, and no one out there truly has “perfect” skin.
Minimalistic makeup
Although contour hasn’t made a complete exit from the makeup industry, a softer application approach is now in. Lighter coverage foundations, cream blushes and bronzers, and letting freckles and/or minor imperfections shine through a dewier finished complexion is the ideal. Natural, less structured brows, minimalistic eye makeup, and subtle or smudged eyeliner.
Timeless minimalistic wardrobe
Feminine and simplistic regardless of the occasion. Typically avoiding gaudy prints and overt branding. Think capsule wardrobe. Clothing items that coordinate and can be reinvented and included in various outfits. An emphasis on solid colors and neutrals. Dainty jewelry and minimizing excessive accessories.
Disclaimer: I am not a physician. All articles are for informational purposes and based off personal experiences regarding the topic. Articles are not intended to treat or diagnose any conditions nor should they be taken as medical recommendations. Please consult your Doctor/Dermatologist for diagnosis or treatment. Individuals will experience treatments, procedures, and medications differently and your Doctor will determine if a treatment is right for you. Posts may contain affiliate links, for which I may receive a small compensation at no additional cost to the reader when a product is purchased. All opinions on products, treatments, and procedures are my own and based off personal experience. Photos used on the website and all social media accounts for femininefacets.com are either free for use stock images or taken by me unless otherwise stated. All content is written by me unless otherwise stated.